As an agency, managing the marketing efforts of multi-location clients can be challenging. Although achieving effective results across all locations may seem complex, localized marketing makes it possible. Reaching potential customers at the local level provides a more seamless user experience and makes your clients stand out from the competition. In this blog, we will explore why localized marketing is indispensable for multi-location businesses and how your agency can use it effectively.

An Overview of Localized Marketing

Localized marketing is the creation and implementation of marketing strategies specifically tailored for each location. When working with multi-location clients, agencies must ensure that the strategy is managed by both central and local teams. This occurs across three key areas: local search, local social media, and digital reputation management.

Local Search

46% of consumers search for something local on Google, and 97% of people turn to online platforms to learn about a local business. Therefore, it is critical for your clients to have an up-to-date and accurate online presence for every business location.

A local search strategy consists of two main components:

• Local information: The accurate online display of the business's name, address, phone number, operating hours, and other fundamental information.

• Local pages: The creation of separate landing pages for each location. These pages include details such as location information, directions, operating hours, promotions, and events.

This structure improves both the user experience and strengthens local SEO. Your agency can maintain large-scale control by managing all these pages centrally with tools like Digital Dealer.

Local Social Media

Social media is another important pillar of localized marketing. Localized content receives 12 times more engagement compared to standard content. This makes it imperative for agencies to develop specific social media pages and content for each location.

• Platforms suitable for the target audience must be selected (e.g., Facebook, Instagram).

• Content should be customized according to the needs of each location.

• Local events, promotions, and current news should be shared.

Digital Dealer allows you to manage selecting, publishing, and approving your social media content on a single platform. This way, both local teams and central teams can work in coordination.

Local Reputation Management

98% of consumers rely on reviews in their purchasing decisions. Therefore, a strong online reputation is of critical importance for every business location.

A reputation management strategy includes:

• Tracking the reviews received by each location.

• Responding to reviews in a timely and personalized manner.

• Encouraging customers to leave new reviews.

Research shows that every 10 new reviews increase the Google conversion rate by 2.8%, and for every 25% of reviews responded to, the conversion rate increases by 4.1%. Managing this process on a large scale with Digital Dealer both increases efficiency and enables clients to earn more.

Take Control of Your Clients Marketing Efforts

Localized marketing is no longer an option but a necessity for multi-location clients. With an effective workflow and the right tools, your agency can:

• Save time for clients.

• Reduce inefficiencies.

• Produce higher-quality and more effective content.

Digital Dealer gathers social media, local listings, local pages, and reputation management onto a single platform. This way, your agency can achieve full control and a high return on investment (ROI) in localized marketing for multi-location clients. Happy clients reduce churn and help you acquire new clients.

It's time to take action! Strengthen your clients local marketing strategies and get ahead of your competitors.