Cookie Policy

This text has been prepared by BRANCHSIGHT BİLGİ TEKNOLOJİLERİ ANONİM ŞİRKETİ ("Company"), acting in its capacity as the data controller, within the scope of Article 10 of the Personal Data Protection Law No. 6698 ("KVKK") and the Communiqué on the Principles and Procedures to be Followed in Fulfilling the Obligation to Inform. The purpose of this Cookie Clarification Text is to inform you about the types of cookies we use on our website, the purposes for which they are used, the legal grounds, and your rights regarding the processing of personal data obtained automatically through the placement of cookies on your device.

WHAT IS A COOKIE?

Cookies are very small text files, usually consisting of letters and numbers, that are saved on your computer (or other devices such as smartphones or tablets) through browsers by the websites/applications you visit. Cookies do not contain personal data regarding visitors, such as name, gender, or address.

HOW DOES THE DATA CONTROLLER USE COOKIES?

The Data Controller uses cookies to:

• Perform the core functions necessary for the operation of the website.

• Analyze the website and improve its performance. For example, determining the number of visitors to the website and adjusting performance settings accordingly, or making it easier for visitors to find what they are looking for.

• Increase the functionality of the website and provide ease of use. For example, remembering the username details or search queries of a visitor on their subsequent visit, or providing links to third-party social media activities through the website.

• Carry out personalization, targeting, and advertising activities. For example, displaying advertisements related to visitors' interests based on the pages and products they have viewed.

COOKIE MANAGEMENT

Depending on your internet browser type, you can learn about cookies and exercise your right to allow or reject them by following the steps below:

• Google Chrome: You can allow or block cookies from the "Cookie" tab by clicking the "lock icon" or the letter "i" in the "address bar" of your browser.

• Internet Explorer: Click the "Tool" or "Tools" section in the upper right corner of your browser, click the "Security" tab, and manage your cookies by selecting "allow" or "do not allow".

• Mozilla Firefox: Click the "open menu" tab in the upper right corner of your browser. Click the "Options" icon and manage your cookies using the "Privacy & Security" button.

• For other browsers (such as Opera, Microsoft Edge): You can review the help or support pages of the respective browser.

• Safari: You can manage all your cookies from the "Privacy & Security" section by selecting the "Safari" tab from the "Settings" section of your phone.

In addition to the options above, to be informed about all cookies and to manage cookies, you can visit https://www.allaboutcookies.org, https://www.youronlinechoices.eu/, or use the "Privacy Badger" application (https://www.eff.org/tr/privacybadger).

For cookie or SDK management in mobile applications, you can follow the directions in the Privacy or Settings section of your device, or download and use Lumen Privacy Monitor (https://haystack.mobi) on your phone.

If you reject persistent cookies or session cookies, you may continue to use the website, mobile application, and mobile site; however, you may not be able to access all functions of the website, mobile application, and mobile site, or your access may be limited. This situation may vary in the mobile application.

TYPES OF COOKIES

• Types of cookies by retention period: Session cookies and persistent cookies are used on the website, mobile application, and mobile site of the electronic commerce platforms operated by the Data Controller, depending on their retention periods. A session cookie expires when you close your browser. A persistent cookie, on the other hand, remains on your hard drive for a long period or indefinitely.

• Types of cookies by ownership or placement party: "Data Controller cookies (first-party cookies)" and "third-party cookies" are used on the website, mobile application, and mobile site of the electronic commerce platforms operated by the Data Controller, depending on the party placing them. Data Controller cookies are created by the Data Controller, while third-party cookies are managed by third-party companies with whom we cooperate.

• Types of cookies by purpose of use: Technical cookies, authentication cookies, targeting/advertising cookies, personalization cookies, and analytical cookies are used on the website, mobile application, and mobile site of the electronic commerce platforms operated by the Data Controller, depending on their purpose of use. By using these cookies, the Data Controller carries out statistical studies to determine spending habits—such as average spending amount, age, gender, categories shopped, and mobile usage rate—by segmenting Members into large groups in order to conduct campaigns and advertisements suitable for their preferences and tastes by identifying characteristics that distinguish Members from each other.

Session Cookies

Session cookies are temporary cookies used during our visitors' visits to the Site and are deleted after the browser is closed. The main purpose of using such cookies is to ensure that the Site functions properly during your visit. For example, they enable you to fill out online forms consisting of multiple pages.

Persistent Cookies

Persistent cookies are types of cookies used to increase the functionality of the Site and to provide a faster and better service to our visitors. These types of cookies are used to remember visitor preferences and are stored on the device used via browsers. Certain types of persistent cookies can be used to offer specific recommendations to you, taking into account matters such as your purpose for using the Site. Thanks to persistent cookies, if you visit the Site again with the same device, it is checked whether there is a cookie created by the Site on your device; if there is, it is understood that you have visited the site before, and the content to be delivered to you is determined accordingly, thereby providing you with a better service.

Technical Cookies

Technical cookies ensure the operation of the Site and identify the non-functioning pages and areas of the website.

Authentication Cookies

In the event that visitors log in to the Site using their passwords, such cookies determine that the visitor is a site user on each page they visit on the Site, preventing the user from re-entering their password on every page.

Targeting/Advertising Cookies

These are the types of cookies used to customize the advertisements presented to users on the Site and to prevent the display of advertisements that have already been viewed.

Personalization Cookies

These are cookies used to remember users' preferences when visiting different pages of the Site. For example, remembering your chosen language preference.

Analytical Cookies

Analytical cookies are cookies that enable the production of analytical results, such as the number of visitors to the Site, the identification of pages viewed on the Site, Site visit hours, and scrolling movements on Site pages.

Information regarding the cookies on the Data Controller's website is provided in the tables below:

Information Regarding Your Rights Under KVKK as the Data Subject

As the Data Subject, you may submit your requests within the scope of Article 11 of the KVKK, which regulates the rights of the data subject, in writing to Esentepe Mah. Talat Paşa Cad. Kolektif House No: 5/1 Şişli / İstanbul in accordance with the Communiqué on the Principles and Procedures for Request to Data Controller, or via email to [email protected], or to the registered electronic mail (KEP) address [email protected].