The marketing world is constantly changing. Every year, new opportunities and challenges arise for businesses. Especially for multi-location businesses, this change means re-evaluating local marketing strategies. Here are the 4 essential local marketing tactics that multi-location businesses should implement:

1- Focus Your Efforts on the Most Effective Platforms

There are two indispensable platforms for multi-location businesses: Google My Business and Facebook.

Research shows that Facebook is still the most used platform for local marketing. Facebook connects more than 34,000 multi-location businesses. Google My Business is in second place with nearly 20,000 businesses, and this number increases every year.

The common point of these two platforms is this:

• Facebook and Instagram (Meta) allow you to establish an emotional connection with your target audience.

• Google Business Profile increases your visibility in search results.

On both platforms, up-to-date information, review management, ratings, and FAQ (frequently asked questions) sections make your business stand out.

Remember: Being active and consistent is everything in local visibility.

2- Prepare for the Voice Search Era

With the widespread use of mobile devices and smart speakers (Alexa, Google Home, etc.), voice searches have now become a part of daily life. According to recent data, approximately 16.4 billion searches are made on Google every day.

This presents a new opportunity for marketers: Users now ask, "Where is the best hair salon near me?" instead of typing "best hair salons."

Therefore, when building your strategy:

• Include conversational keywords instead of writing lengthy texts.

• Include phrases like "near me," "closest," and "open today."

• Ensure your GBP (Google Business Profile) is complete, accurate, and up-to-date.

Voice search shows only one result. Therefore, ranking first is more critical than ever.

3- Try Different Content Types

Many businesses lose engagement over time by always sharing the same types of content. However, the brands that succeed in 2025 are those that offer variety.

Did you know that videos perform better than blogs on Facebook? Furthermore, long-form articles and informative content provide a great advantage in terms of SEO.

Some of the content types you can try include:

• Interactive content (quizzes, polls, forms, etc.)

• Stories and customer reviews

• GIFs or short animations

• One-page informational content

• Infographics

• Short videos and reels

This variety both increases your organic reach and allows you to touch different target audiences. Additionally, test your content on Facebook, Instagram, and Google My Business to analyze which type brings in more engagement.

Continuously Improve Your Local Marketing

These 3 fundamental tactics allow multi-location businesses to stand out in the local marketing game:

• Focus on the right platforms

• Develop a strategy for voice search

• Try different content types

Marketing is an evolving process that requires continuity, not a one-time effort. Start today, strengthen your local strategy, and make your brand visible in every region where you are located.