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Tavuk Dünyası

Tavuk Dünyası

10%

Sipariş Artışı

10%

Gelir Artışı

4x

Tıklama Oranında Artış

Tavuk Dünyası
Tavuk Dünyası

During a one-month test period focused on growth-oriented restaurants, Dynamic Location Ads were used across 36 different locations in 14 cities, delivering real-time, location-specific creatives and targeting; local ads were launched, and following optimization, a 10% increase in orders and a 4x CTR were achieved.

İçindekiler

Paylaş

Proje Hedefi

Tavuk Dünyası’nın tüm şubelerinde dijital reklam ve kampanya yönetimini merkezden yürütmek. Amaç, lokal kampanyaların performansını artırmak, marka tutarlılığını sağlamak ve reklam bütçesini optimize etmekti.

Zorluklar

  • Şubeler kendi reklamlarını farklı kanallarda yönetiyordu, merkezi kontrol yoktu.

  • Kampanya performansları takip edilemiyor, ROI ölçümü zorlaşıyordu.

  • Hedef kitleye doğru lokasyon ve segmentlerde ulaşmak için tutarlı bir strateji yoktu.

Çözüm

  • Tüm şubeler için merkezi bir reklam yönetim paneli tasarlandı ve uygulandı.

  • Google ve Meta reklamları için şehir, ilçe ve mahalle bazlı hedeflemeler optimize edildi.

  • Şubelere anlık bildirimler ile kampanya direktifleri ve performans verileri iletildi.

  • Kampanya içerikleri marka kimliğine uygun olarak standardize edildi ve lokal ihtiyaçlara göre uyarlanabilir hâle getirildi.

Sonuçlar

  • Kampanya performansı şubeler bazında %25 artış gösterdi.

  • Reklam bütçesi daha verimli kullanıldı, lokal hedeflemeler sayesinde gereksiz harcamalar azaltıldı.

  • Şubeler anlık verilerle yönlendirildi, yönetim süreci basitleşti.

  • Marka mesajları tüm kanallarda tutarlı şekilde iletildi.

Görsel ve UX Detayları

  • Kampanya performans dashboard’u tek panelde görüntülenebilir hâle getirildi.

  • Lokasyon bazlı analizler ve raporlar görsel grafiklerle sunuldu.

  • Reklam kreatifleri hızlı güncellenebilir ve şubelere dağıtılabilir şekilde organize edildi.

Daha Fazlaİçerik Keşfedin

Daha Fazlaİçerik Keşfedin

Daha Fazlaİçerik Keşfedin

Tavuk Dünyası
Tavuk Dünyası

Tavuk Dünyası

Tavuk Dünyası

During a one-month test period focused on growth-oriented restaurants, Dynamic Location Ads were used across 36 different locations in 14 cities, delivering real-time, location-specific creatives and targeting; local ads were launched, and following optimization, a 10% increase in orders and a 4x CTR were achieved.

During a one-month test period focused on growth-oriented restaurants, Dynamic Location Ads were used across 36 different locations in 14 cities, delivering real-time, location-specific creatives and targeting; local ads were launched, and following optimization, a 10% increase in orders and a 4x CTR were achieved.

Tatko
Tatko

Tatko

Tatko

Tatko manages local advertising processes for all of its dealers from a single center with Dynamic Location Ads. Thanks to location-based ads launched from the headquarters account, personalized creatives for each dealer are prepared and published in a very short time. This structure both reduces operational workload and enables dealers to become visible in their regions faster and more effectively. For Tatko, this initiative stands as a strong example of successfully scaling local marketing through centralized control.

Tatko manages local advertising processes for all of its dealers from a single center with Dynamic Location Ads. Thanks to location-based ads launched from the headquarters account, personalized creatives for each dealer are prepared and published in a very short time. This structure both reduces operational workload and enables dealers to become visible in their regions faster and more effectively. For Tatko, this initiative stands as a strong example of successfully scaling local marketing through centralized control.

Vodafone

The ads prepared with Digital Dealer for Vodafone’s 84 authorized dealers stand out not only through technology, but also through the close communication established between the Branchsight support team and the dealers, along with a continuous digital consultancy approach. This structure provides real-time support tailored to each dealer’s needs, ensuring that solutions are delivered quickly whenever challenges arise. For Vodafone, this initiative serves as a strong example of the importance of localization in digital marketing, as well as the value of moving forward with a reliable business partner.

The ads prepared with Digital Dealer for Vodafone’s 84 authorized dealers stand out not only through technology, but also through the close communication established between the Branchsight support team and the dealers, along with a continuous digital consultancy approach. This structure provides real-time support tailored to each dealer’s needs, ensuring that solutions are delivered quickly whenever challenges arise. For Vodafone, this initiative serves as a strong example of the importance of localization in digital marketing, as well as the value of moving forward with a reliable business partner.

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