3 Local Marketing Tactics for Multi-Location Businesses

The marketing world is constantly changing. Every year, new opportunities and challenges arise for businesses. Especially for multi-location businesses, this change means revisiting and improving local marketing strategies. Here are 3 key local marketing tactics that multi-location businesses should apply:

1- Focus Your Efforts on the Most Effective Platforms

For multi-location businesses, there are two must-have platforms:
Google Business Profile and Facebook.

Research shows that Facebook is still the most widely used platform for local marketing. Facebook currently connects more than 34,000 multi-location businesses. Google Business Profile ranks second with nearly 20,000 businesses, and this number continues to grow every year.

What these two platforms have in common is this:

• Facebook and Instagram (Meta) help you build an emotional connection with your target audience.

• Google Business Profile increases your visibility in search results.

On both platforms, up-to-date information, review management, ratings, and FAQ sections help your business stand out.

Remember: In local visibility, being active and consistent is everything.

2- Get Ready for the Voice Search Era

With the widespread use of mobile devices and smart speakers (Alexa, Google Home, etc.), voice search has become a part of daily life. According to Google, voice searches increased 35 times between 2008 and 2016.

This creates a new opportunity for marketers:

Users no longer type “best hair salons.” Instead, they ask:
“Where is the best hair salon near me?”

That’s why, when building your strategy:

• Use keywords that sound more natural and conversational instead of long, formal phrases.

• Include expressions like “near me,” “closest,” “open today,” and similar terms.

• Make sure your Google Business Profile is complete, accurate, and up to date.

Voice search often provides only one result. That’s why ranking first is more critical than ever.

3- Experiment with Different Content Types

Many businesses lose engagement over time because they keep posting the same type of content. However, in 2025, the brands that succeed are the ones that offer variety.

Did you know that videos perform better on Facebook than blog posts? Also, long-form articles and informative content provide a major advantage in terms of SEO.

Some content types you can try include:

• Interactive content (quizzes, polls, forms, etc.)

• Stories and customer reviews

• GIFs or short animations

• One-page informational content

• Infographics

• Short videos and reels

This variety increases your organic reach and helps you connect with different audiences.

Also, test your content across Facebook, Instagram, and Google Business Profile to analyze which types generate the most engagement.

Keep Improving Your Local Marketing

These 3 core tactics will help multi-location businesses stand out in the local marketing game:

• Focus on the right platforms

• Build a strategy for voice search

• Experiment with different content types

Marketing is not something that improves overnight—it’s a process that grows through consistency.

Start today, strengthen your local strategy, and make your brand visible in every region where you operate.